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Gong Xi Fa Cai


Twine was commissioned by AVID to provide a comprehensive suite of services and assist in the delivery of the Chinese New Year Festival hosted by the State Government's Office of Multicultural Affairs.



Chinese New YearYear of the Fire Rooster


  • Format: Festival

  • Duration: 10 days

  • Locations: Elizabeth Quay, Forrest Place, Brookfield Place and James Street Northbridge

  • Free family activities and entertainment

  • Celebrate the Chinese culture and recognize the contribution and impact it has had on Western Australia

  • Consult with stakeholders including government, other businesses and CNY event organisers, and various Chinese community groups

  • Help develop intercultural understanding for the wider WA community


  • Ideation (idea generation from conception to implementation, evaluation)

  • Event management

  • Communications management

  • Copywriting and editing

  • Press conference support

  • Stage management

  • Stakeholder engagement

  • Community engagement

  • Exhibition concept development, curation, design and logistics management 

  • Photography

  • Decor, theming, styling

  • Giveaways

  • Graphic design (print collateral and signage)


25,000 pax | Elizabeth Quay

17,000 pax | Forrest Place

Format / Program features:

  • Photographic exhibition Kiss the sun, marry the moon showcasing historic B&W photographs of Chinese migrants 
    taken by famed West Australian photographer, Denis Dease from 1900 — 1927, as well as contemporary portraits by award-winning Perth street photographer, Brett Canét-Gibson

  • Traditional and contemporary performances

  • Decor and theming

  • Interactive digital elements including animated projection on the GPO Building

  • Cultural art activities, workshops and demonstrations

  • Tai chi and martial arts classes

  • Lion dancing and Choy Chang blessings

  • Night food markets, retail and community market stalls

Videography | One Universe Studios

CNY Brand red & white on transp bgrnd.png
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