Twine was commissioned by AVID to provide a comprehensive suite of services and assist in the delivery of the Chinese New Year Festival hosted by the State Government's Office of Multicultural Affairs.

 

Theme:

Chinese New Year—Year of the Fire Rooster

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Brief:

• Format: Festival

• Duration: 10 days

• Locations: Elizabeth Quay, Forrest Place, Brookfield Place and James Street Northbridge

• Free family activities and entertainment

• Celebrate the Chinese culture and recognize the contribution and impact it has had on Western Australia

• Consult with stakeholders including government, other businesses and CNY event organisers, and various Chinese community groups

• Help develop intercultural understanding for the wider WA community

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Scope:

• Ideation (idea generation from conception to implementation, evaluation)

• Event management

• Communications management

• Copywriting and editing

• Press conference support

• Stage management

• Stakeholder engagement

• Community engagement

• Exhibition concept development, curation, design and logistics management 

• Photography

• Decor, theming, styling

• Giveaways

• Graphic design (print collateral and signage)

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Attendance:

25,000 pax | Elizabeth Quay

17,000 pax | Forrest Place
 

Format / Program features:

• Photographic exhibition Kiss the sun, marry the moon showcasing historic B&W photographs of Chinese migrants 
  taken by famed West Australian photographer, Denis Dease from 1900 — 1927, as well as contemporary portraits by award-winning Perth street photographer, Brett Canét-Gibson

• Traditional and contemporary performances

• Decor and theming

• Interactive digital elements including animated projection on the GPO Building

• Cultural art activities, workshops and demonstrations

• Tai chi and martial arts classes

• Lion dancing and Choy Chang blessings

• Night food markets, retail and community market stalls

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Videography | One Universe Studios