THE LESTER PRIZE

Held in the heart of Perth, The Lester Prize (previously known as the Black Swan Prize for Portraiture) proudly showcases and promotes Australia's most talented professional and emerging visual artists.

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The Prize plays a critical role in helping to diversify WA’s local economy, grow cultural tourism, and activate spaces through creative placemaking. Its annual Exhibition & Event Season has been attended by over 3.2 million people since its inception. 

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Scope:

• Ideation (idea generation from conception to implementation, evaluation)

• Marketing, communications and media management

• Marketing, PR and Social Media Strategy

• Copywriting and editing

• Sponsorship acquisition and servicing (including preparation of grant submissions and reporting)

• Management of the rebrand from the Black Swan Prize for Portraiture to The Lester Prize from 2019 - 2021 (working with award-winning creative agency, Block)

• Brand implementation

• Campaign development

• Event management, production and design

• Event ticketing

• Stage management

• Community consultation

• Stakeholder engagement

• Exhibition management (working with the Art Gallery of WA)

• Graphic design (print and digital)

• Photography

• Development and implementation of best practice management systems

• Team training for administering the Prize

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Contract:

• 5 years

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Brand Identity & Video | Block Branding

Artwork | Courtesy of the artists

Photography | Brett Canét-Gibson, Johannes Reinhart