CENTRAL PARK TOWER PERTH | BENCHMARK ART ACTIVATION SERIES

Central Park is located at 152-158 St Georges Terrace, Perth Western Australia. Situated in what is undoubtedly the city’s most central location, the striking structure of Central Park rises from the CBD’s only green space, reaching 261.7m above sea level and 249m above the ground to the top of its spire—making it the tallest building in Perth. It was officially opened on 27 September 1993 and celebrates it’s 30-year anniversary in 2023.

Central Park wants to play a more active role in supporting the Arts industry "giving our creative community the unique spaces in and around our building to showcase their talent will enhance the day-to-day experience of everyone who visits our building and gardens."

In what will be a new long-term investment in the Arts, Central Park has commissioned Twine to design, produce, curate and deliver an ongoing program of events, activations, installations and exhibitions. Imagine painted park benches, intimate gourmet dinners in the foyer, lights that write stories, inspirational speakers, picnics under the trees and incredible installations—all designed to create experiences that bring more life to our work life balance.

​

Scope:

• Ideation (idea generation from conception to implementation, evaluation)

• Creation, development and delivery of multi-year Arts strategy activation program

• Project management

• Event management, production and design

• Stage management

• Pop Up activations and activities

• Stakeholder and community engagement

• Marketing and communications support

• Integrated booking and ticketing system for website

• Decor, theming, styling

• Giveaways

• ​Photography

​

​

​

Photography | Courtesy of Central Park, Brett Canét-Gibson

Branding | Block Branding

Bench Artwork | Anya Brock, Marcia McGuire, Brenton See, Elly Sumner

Additional artwork | Perth Plein Air Group